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The End of Traditional Seasonality in the Moving Industry?

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For decades, the moving industry operated under one unquestionable rule: summer was peak season. Families scheduled relocations around the school calendar, corporations planned assignments in June, July, and August, and moving companies prepared months in advance for the annual summer boom.

Today, that model is losing relevance. The boundaries between “peak” and “off-season” are blurring. Instead of one predictable high season, we are witnessing several demand peaks spread across the year.

What the Data Shows

  • Supermove highlights that, alongside the classic summer rush, new “mini peaks” are emerging in March–April and again at year-end. The winners are companies that can react quickly, remain ready year-round, and leverage data-driven processes.

  • Vizion points out that in global shipping, traditional peak seasons have nearly disappeared. Volumes are more stable overall, but highly dependent on unpredictable events: COVID-19, trade wars, port congestion. This has a direct impact on international relocations.

  • Maersk identifies at least five global peak periods each year, including Chinese New Year, which significantly affects logistics and container availability.

  • The Business Research Company forecasts that the international moving market will grow from USD 13.7 billion in 2024 to USD 18.6 billion in 2029, driven primarily by remote work and the digital nomad lifestyle.

  • Relocate Magazine observes the rising importance of flexible housing options such as extended stay and serviced apartments — further reinforcing the need for year-round readiness.

Why Seasonality Is Changing

Several forces are reshaping the industry:

  • Remote work and digital mobility – people can relocate at any time of the year, no longer bound by office schedules.

  • Global disruptions – transport crises, inflation, and geopolitical shifts can change demand patterns overnight.

  • Changing demographics – younger generations and digital nomads move more frequently and outside the traditional “family summer window.”

  • Corporate mobility strategies – employers are distributing relocations more evenly across the year to control costs and secure housing. They are no longer focused exclusively on the summer season.

Implications for Moving Companies

This new “stretched seasonality” creates both challenges and opportunities.

Operations & Finance

Planning solely for summer is no longer enough. Companies need year-round operational readiness, scalable resources, and partnerships that work beyond the so-called peak season.

Financial models must also adapt:

  • In the traditional model, the largest cash inflow arrived in summer, companies used the surplus to cover the winter “gap.”

  • In the new model, revenue comes in several smaller waves, while costs must be distributed more evenly.

  • This requires continuous cashflow management, not just seasonal budgeting.

Workforce & Talent

Seasonal contracts may no longer suffice. Companies must invest in training and retaining staff capable of handling multiple busy periods throughout the year.

Employer branding is critical. With labor shortages in the industry, offering stable year-round employment can be a powerful attraction.

Traditionally, companies hired temporary workers and rented extra trucks only for summer. Now, with multiple mini peaks, a larger permanent base of resources is needed (e.g., keeping part of the fleet and crew employed full-time).
This shifts the cost structure from variable to fixed costs, demanding new financial strategies (greater reserves, more stable financing).

Marketing & Sales

Off-season does not mean low demand. For instance, in winter fewer companies operate, but customers tend to be highly motivated. This creates opportunities for profitable projects.

Marketing campaigns should be distributed across the year, rather than concentrated solely in May–August.

Technology & Sustainability

  • AI-powered route planning, dynamic pricing (similar to airlines), and self-service platforms for customers can provide a competitive edge in uncertain conditions.

  • Sustainability is becoming a decision-making factor. More clients ask about the carbon footprint of their move and expect eco-conscious solutions.

Looking Ahead

The moving industry is at a turning point. While the clear summer peak still exists, it is increasingly replaced by smaller but more frequent demand waves. This shift requires companies to move from seasonal readiness to continuous flexibility.

The businesses best positioned to succeed will be those that:

  • Invest in data-driven planning

  • Maintain a flexible and skilled workforce

  • Leverage technology for efficiency

  • Run year-round marketing strategies

  • Take sustainability seriously

A Question for the Industry

How is your organization adapting to this new “stretched seasonality”? Are you still planning mainly around the summer peak — or already building year-round operational readiness?

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The Packer – A Crucial Yet Overlooked Player in Global Logistics

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📦 The Packer – A Crucial Yet Overlooked Player in Global Logistics

The relocation industry in 2025 is undergoing rapid transformation. Cost pressures, labor shortages, ESG demands, and rising client expectations are forcing companies to rethink how they operate – and how they perceive key roles, including one of the most essential yet often undervalued: the packer.

5 Key Forces Shaping the Relocation Market

1. Labor Shortages and the Demographic Crisis
Across Europe, particularly in CEE countries, there is a growing shortage of manual workers. The relocation and logistics sectors are short by an estimated 50,000 people – mainly drivers, warehouse staff, and packers. An aging population and declining birth rates mean this gap is widening. Companies are competing for a shrinking pool of candidates, making it difficult to meet seasonal demand and retain skilled workers.

2. Rising Employment Costs and Talent Competition
Polish workers remain highly sought after for their experience, mobility, and work ethic. However, their numbers are decreasing, leading to fierce competition among employers and rising costs in recruitment, onboarding, and retention. Wage expectations are increasing, and high employee turnover is making it harder to maintain service quality.

3. Limits of Automation – The Human Touch Is Still Irreplaceable
While automation is advancing rapidly in warehousing and transport, packing still requires human presence – physical strength, precision, and intuition. Packing a client’s belongings (often valuable or fragile) is an unpredictable, highly variable process. Without trained, engaged packers, safe and efficient relocations simply aren’t possible.

4. Growing ESG Pressure and Compliance Requirements
Clients – especially corporates – now expect relocations with minimal carbon footprint, full operational transparency, and detailed ESG reporting. This pushes companies to adopt standards, procedures, and digital tools that track every stage of the process – from packing to delivery.

5. Low Market Awareness and the Need for Professionalization
Relocation is still too often perceived as mere “transport of belongings.” In reality, it’s a complex logistical operation involving people, systems, international law, and safety protocols. Yet the industry lacks unified standards, certifications, and market education. This limits opportunities to build a true competitive edge.

🎯 The Packer – Not a Helper or Mover, but a Key Operational Expert

In 2025, the packer is emerging as a strategic role – someone who:

  • Ensures the safety and quality of the entire relocation process,

  • Collaborates with drivers, coordinators, and IT systems,

  • Often has the final interaction with the client, directly influencing satisfaction,

  • Takes responsibility for potential damage and on-time service delivery.

🌍 Conclusion: Packing Is Now a Strategic Element of the Relocation Chain

In a world facing labor shortages and rising expectations, it’s the “invisible” operational roles that gain strategic importance. The packer is no longer just the person “carrying boxes.” They are a vital team member who directly determines the success of any move.

At our company, we see this every day – and that’s why we invest in people, grow, train, listen, and change the rules of the game.

👉 How about your company?
Does your packing team have access to support, and growth opportunities?

#Relocation #Packing #Logistics2025 #ESG #Compliance #WorkforceCrisis #MovingIndustry #TMS #HRStrategy #LogisticsOperations #Professionalization

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Physical Work in the Age of AI: Stability in an Unstable World

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In a world racing toward automation, AI, and digital transformation, one surprising trend is emerging: physical and technical jobs may be the most stable path forward. While headlines focus on white-collar jobs being replaced by chatbots or algorithms, moving companies, logistics firms, and transport operators are all asking the same urgent question: where are the people willing to do the actual work?

The Labor Shortage Is Real — and Global

Across Europe and the U.S., moving and logistics companies are struggling to find and retain skilled hands. Industry reports consistently highlight the same issues:

  • High turnover rates (often exceeding 70%),
  • An aging workforce heading into retirement,
  • Younger generations avoiding manual roles altogether.

This is not just an HR problem — it directly impacts service quality, scheduling, customer satisfaction, and profitability.

Why Are Fewer People Choosing Physical Work?

There’s a shift in how work is perceived:

  • Young people are drawn to remote, tech-driven careers, often seeing physical labor as low status, low growth, or simply outdated.
  • Physical jobs can be demanding, especially in extreme weather or urban environments.
  • Educational systems still funnel students into white-collar career paths, despite increasing demand for skilled trades.

And yet, we can’t relocate a family, disassemble furniture, or carry appliances down narrow staircases with an app.

What About Technology? Isn’t AI Going to Replace These Jobs?

Not anytime soon — and maybe not at all.

Yes, robotics and AI are transforming many aspects of logistics. Automated warehouses, AI-assisted route planning, and remote surveys are becoming standard. Some companies have even deployed humanoid robots in test environments. But here’s the reality:

  • Robots can stack boxes in warehouses. They cannot (yet) navigate old apartment buildings or empathize with a stressed-out customer.
  • AI can optimize routes, but it doesn’t carry sofas or install beds.

Most importantly, even as technology evolves, it often creates new forms of labor — not less. But these new roles tend to be volatile. Today’s AI engineer or automation specialist might be replaced in five years by a newer tool or self-updating system. The skill you learn today may not be relevant tomorrow.

Meanwhile, someone who knows how to safely handle, pack, move, and set up household goods? Their work remains valuable, irreplaceable — and human.

A Different Kind of Job Security

Ironically, physical and technical work may offer more long-term security than many trendy office roles.

  • It can’t be fully outsourced or automated.
  • It’s always in demand — people and goods still move.
  • It offers real, visible impact. You see the results of your work every day.

When supported by proper tools, fair pay, and clear growth paths, jobs in moving and logistics can be more than “just labor.” They can be careers.

So How Do We Attract the Next Generation?

This is the real challenge — and the opportunity. To bring in younger workers, we have to change the narrative.

✅ Tell real stories.
Show how someone went from loading boxes to leading teams or managing international operations.

✅ Be honest and respectful.
Yes, the work is demanding. But it also builds strength, confidence, and transferable skills.

✅ Use the right channels.
If you want to reach 20-somethings, forget flyers or long job ads. Try short TikToks, Reels, or behind-the-scenes videos showing “a day on the job.”

✅ Invest in smart training.
Not just lifting techniques, but communication, basic tech, and career development. This isn’t just a job — it can be a launchpad.

✅ Frame it with purpose.
Helping people move homes is personal. It’s stressful. It matters. This kind of work creates trust and builds community.

Final Thought: People + Tools = Future

The future of work won’t be about humans or machines. It will be about humans with machines. In that equation, skilled physical workers — especially those who are supported by tech, respected by employers, and proud of what they do — will remain essential.

In an economy that’s constantly shifting, being good with your hands might just be the most future-proof skill of all.

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AI Assistants and Personalized Service – A Revolution in the Moving Industry

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Today, I’m reflecting on AI and how the moving industry might look in the years to come. I’m trying to step out of my comfort zone and think more broadly — what should we be preparing for? Where should moving companies invest? And I keep asking myself: Will I still be working in this future reality? Will it still be my generation’s time?

Changes are happening so fast that it’s becoming harder to keep up. But on the flip side, they create room for growth and open doors to entirely new ideas and solutions for what’s coming.

A move — whether local or international — has always been one of life’s most stressful experiences. It requires a huge amount of organization, coordination, and patience. But the future is shaping up in colors of… artificial intelligence and highly personalized services.

The AI Moving Assistant – Your Personal Relocation Concierge

In industries like banking and e-commerce, AI is already guiding customers every step of the way. And moving services will be no exception.
Imagine having a virtual assistant by your side from the moment you decide to relocate — one that never sleeps and always works in your best interest.

What can this assistant do?

  • Keeps track of paperwork and formalities.
    All permits, contracts, customs declarations, and invoices in one place — with automatic reminders and updates.

  • Schedules and manages key dates.
    It optimizes your calendar around your work, your children’s school schedule, or even the weather.

  • Communicates with authorities and carriers.
    It handles bookings, confirmations, and bureaucracy without you lifting a finger.

  • Provides language and cultural support.
    It helps you understand local laws, habits, and cultural differences when moving abroad.

  • Adapts to your style.
    It communicates the way you prefer — formally or casually, professionally or in a more relaxed tone.

How Technology Is Transforming Customer Experience

  • Service personalization.
    The assistant understands your needs and preferences and can anticipate questions before you even ask them.

  • 24/7 availability.
    No more worrying about handling things “during business hours.” Your virtual advisor is always there.

  • Stress reduction.
    More control over the process = less chaos and fewer headaches.

Real-World Use Cases Happening Today

  • AI-powered chatbots on moving company websites

  • Relocation platforms driven by intelligent automation

  • Mobile apps using Augmented Reality (AR) to inventory your belongings and connect with an AI assistant

New Client Needs = Time for a New Service Offer

It’s not just about the tools — people’s lifestyles are also changing. More and more often, people:

  • Let go of excess possessions

  • Embrace minimalism and organized living

  • Buy fewer but higher-quality things

  • Donate, sell, or recycle what they no longer need

  • Choose more conscious, sustainable ways of living

This opens up exciting new directions for moving services:

  • Consulting services to help clients select what to keep and where to donate, reuse, or swap items

  • Furniture and appliance rentals or leasing for the transition period

  • Digital document management and paperless organization

  • “No-belongings” relocation packages – just you, your data, and a fully furnished apartment waiting at your new address

Companies that respond to these trends can redefine their offering and attract entirely new customer segments.

What Does This Mean for Customers and Companies?

For customers:

  • Greater comfort and reduced stress

  • Full transparency and control

  • Personalized support

  • Time and cost savings

For companies:

  • The opportunity to offer premium services

  • A competitive edge in the market

  • Fewer errors and complaints

  • Stronger client loyalty and long-term relationships

What’s Next? Let’s Think Together

These are just some of the trends already starting to reshape the world of moving and relocation.
But maybe you see other directions this could take?

💬 Are there any other trends or ideas you think should be added to this list?
🤔 Are you ready for this kind of transformation?
🔮 Do you believe this is what our industry will look like in the coming years, or does it still feel too far from reality?
💡 Are you thinking about what to invest in right now?

Are you exploring AI, automation, predictive systems, or service personalization — or do these concepts still raise more questions than answers?

It’s perfectly natural to feel overwhelmed by new technologies. Not long ago, tools like chatbots, smart CRMs, and data analytics platforms were only available to industry giants. Today, they’re becoming increasingly accessible — even to small businesses.

Now is the time to reflect on what we can test and implement step-by-step — before the pace of change accelerates even more.

Let’s share ideas. Every perspective matters — this is how we shape the future of our industry.

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From Vision to Movement: The First Steps Toward a Polish Movers’ Association

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At Arkpol Group, we believe that leadership often means empowering others to take the lead. Last week, we had the privilege of being part of a moment that may mark a turning point for the Polish moving industry.

The Birth of an Idea That Unites

On May 13th, a group of engaged professionals from across the moving and relocation sector came together to discuss a bold and timely idea: the creation of a Polish Movers’ Association.

This idea was not born in isolation. It was sparked and fueled by the support and encouragement shown during the Young Movers Conference 2024, organized by FEDEMAC. Arkpol Group actively participated in the event, helped with its organization, and proudly represented the Polish voice. What we experienced there — the energy, openness, and genuine solidarity — made one thing abundantly clear:

The time to act is now.

Turning Dialogue Into Action

On May 22nd, the conversation deepened. A second, more structured meeting was held — this time with a sharper focus and growing momentum behind the vision.

The session was opened by Norbert Redkie, Chief Growth Officer at Arkpol Group, who spoke passionately about the need for collaboration, knowledge exchange, and bridging local leadership with international experience. While Norbert is a committed supporter of the initiative and deeply invested in its success.

Strength in Partnership

What made this gathering so meaningful was the spirit of unity in the room. Professionals came not as competitors, but as partners — eager to work together for the greater good of the industry in Poland.

This effort would not have been possible without the trust, determination, and openness of our peers — and most importantly, the inspiration that gave Polish leaders the confidence to take this bold step forward.

What’s Next?

This is just the beginning — but a promising one. The initiative is gaining traction, and we’ll continue to share updates as it develops. Our shared goal is to establish an association that truly represents the values, needs, and ambitions of the Polish moving sector — both locally and on the international stage.

📍 The future of the Polish moving industry is being written — together.

#PolishMoversAssociation #FromVisionToMovement #ArkpolGroup #FEDEMAC #Poland #MovingIndustry #YMC2024

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Marta Bober Joins the IAM Leadership Alliance Council: A New Chapter in Global Mobility Leadership

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We’re thrilled to announce that Marta Bober has joined the Leadership Alliance Council of the International Association of Movers (IAM) — a milestone that marks both a personal achievement and a broader impact on the global mobility industry.

Being selected for IAM’s Leadership Alliance Council is not only an honor but also a remarkable opportunity to help shape the future of our sector. The Council brings together some of the most influential and forward-thinking leaders in the industry, and Marta is proud to contribute her unique voice, energy, and experience to this esteemed group.

At Arkpol Group, Marta has consistently demonstrated a strong commitment to building meaningful relationships, leading with purpose, and embracing challenges that drive progress and innovation.

“Being part of IAM is more than just a title — it’s a chance to collaborate with inspiring leaders and make a meaningful difference in how we move the world,” Marta shared. “It will be a true honor to take part in initiatives alongside top industry leaders and to learn from the very best. I’m excited to grow, contribute, and help drive innovation within our industry.”

As she steps into this new role, Marta plans to continue her journey of personal and professional development, while empowering others and championing positive change in the global mobility space.

Please join us in congratulating Marta Bober on this proud and exciting moment!

🌍 Europe Covered. From Paris to Warsaw – and beyond.

At Arkpol, we don’t just move shipments.
We connect countries, clear borders, and deliver peace of mind.

📦 Full customs clearance
🚢 Container pickups from major ports
🚛 Our own fleet and permanent crews on the ground

With a major logistics hub near Warsaw and a large warehouse in Frankfurt,
we operate daily across Germany, France, the Netherlands, Belgium, Denmark, Austria, the UK, and Switzerland.

From the heart of Poland to the center of Europe —
we make logistics seamless.

Arkpol Group – Freight. Relocation. Expertise across Europe.

#EuropeanLogistics #ArkpolGroup #CustomsClearance #ContainerPickup #FrankfurtToWarsaw #InternationalFreight #MovingEurope

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🌍 A heartfelt thank you to everyone who joined us in Warsaw for #FedemacWeek!

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#ArkpolGroup had the distinct pleasure of co-hosting the conference “A Sustainable Future for the Moving Industry” together with #FedemacEvents. This gathering brought together industry leaders from around the globe to address the future of sustainable packaging, in light of the upcoming EU Packaging Waste Regulation (PPWR), which will require all packaging in Europe to be recyclable by 2030.

Participants took part in expert discussions, Speed Networking sessions, and shared strategies for navigating the challenges ahead.

Beyond the professional agenda, our guests experienced authentic Polish hospitality—from traditional cuisine like pierogi and Silesian dumplings, to unforgettable moments at Bank Club and a formal gala evening in one of Warsaw’s historic Fortresses.

We are proud to have shared a piece of Poland with the global moving community and look forward to continuing these conversations at future industry events.

Thank you for being part of this memorable week!

#YMC2025 #MovingIndustry #Sustainability #GreenInnovation #RecyclableBy2030 #EURegulation #ArkpolGroup #FedemacWeek #PolishHospitality

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FEDEMAC Week 2025 and the Young Movers Conference in Warsaw!

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🚨 Only 5 Days Left – Registration Closes March 21! 🚨

The countdown is on! ⏳ Join us at FEDEMAC Week 2025, where Arkpol Group is proud to be a Supporting Partner and Gold Sponsor of this unforgettable event.

💡 Need insider tips on Warsaw? We’ve got you covered! From must-visit spots to top entertainment, we’re here to help you make the most of your stay. Plus, we’re preparing a cheat sheet so you can dive deep into everything this amazing city has to offer.

📍 Meet the Arkpol Group team at the conference:
✅ Marta Bober
✅ Norbert Redkie
✅ Michał Rosłoniec

Connect with us, and let’s make this event one to remember! 🚀✨

#FEDEMACWeek2025 #ArkpolGroup #Warsaw #Networking #Logistics

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What an incredible week in Sri Lanka! 🌍✨

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A fantastic IMA2025 a conference that leaves you inspired, full of new ideas, valuable connections, exciting plans, and unforgettable experiences.
A huge thank you to Patricia Jade Ooi for her dedication, passion, and outstanding effort in organizing this event. Her amazing team went above and beyond to make sure everyone felt supported and safe. Truly invaluable!
We can’t wait for IMA2026 wherever it takes place, we wouldn’t miss it for the world! 🚀 See you there! 💙

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ARKPOL GROUP
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